LEKCIJA 10: TKO JE Nelson Poynter?

Standardi vlasništva

Nelson Poynter svoju je prvu priču objavio kada je imao samo 11 godina. Tada je već nekoliko godina radio u izdavačkom businessu svog oca. Gotovo sve 74 godine koliko je živio bio je vezan uz novinarstvo i izdavaštvo. St. Petersburg Times pod njegovim je vlasništvom postala moćna novina i tvrtka vrijedna stotine milijuna dolara. Kada je 1978. godine umro, ostavio je tvrtku neprofitnoj obrazovnoj instituciji za novinare koju je ranije osnovao – Poynter Institutu. Komentirajući svoju oporuku, reče zašto da sve te silne novce i novine ostavi potomcima kad svoje praunuke neće ni upoznati, a možda mu se ne bi ni svidjeli. Nije poanta da on nije volio svoju obitelj. Poanta je da je Nelson Poynter strastveno vjerovao da novine i mediji moraju služiti općem dobru i razvoju demokracije.

U to ime 1947. objavio je i „standarde vlasništva“ koji glase:

This is a guide for my heirs, trustees, executors,advisors who have any responsibilities in disposing of any of my newspsper properties and equities. These standards  shall be used as a yardstick in choosing the purchaser of The St. Petersburg Times, or any other properties which I own. A fair and equitable price must be realized from my properties but my executors shall be under no obligation to sell my interests to the highest bidder, but they may accept any offer from any bidder for any amount deemed by them to be acceptable in view of the following:

1. Ownership or participation in ownership of a publication or broadcasting property is a sacred trust and a great privilege.

2. Any publication or broadcasting property has unusual obligations to the community in which it operates, and any new owner must be sensitive to this.

3. The owners of a publication or broadcasting station cannot compromise with the integrity of the news and information that is sold or given to the public.

4. A publication or broadcasting station must be aggressive in its service to the community, and not wait to be prodded into rendering that service. A publisher or broadcaster must share the zeal and enthusiasm for what is new each day. He does not belong as an owner unless he has such enthusiasm…

Možda bi bilo dobro da su Nelsonovi standardi zakonske odredbe za vlasnike medija…

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